Here for the beer
In 2013, Heineken won a Bronze Lion Award at Cannes with its film, The Candidate, an internship contest that attracted 1,734 entries. Stephen Hall speaks to Alfonso Auñón Garcia, global head of talent acquisition and global head of procurement at Heineken, about its latest campaign, an interactive video called Go Places.
The old hiring process is beginning to look dated. CVs and application forms are individually crafted, and then sent to anonymous inboxes where they’re frequently either robotically responded to or completely ignored without feedback. It can leave candidates frustrated and made to feel that they have wasted their time.
As the youngest members of the millennial age group become established in the world of work, the most social media-savvy and technologically literate cohort in history is growing particularly frustrated by the recruitment process and companies are beginning to realise that times are changing. Millennials have well-publicised set preferences for flexible working and are instigating the birth of ... View More